HomeMarketing & Event ServicesForthcoming EventsCorporate & Charity SolutionsAbout us & TestimonialsBlogConnect
January, 2013
February, 2013
April, 2013
What’s the difference between speed dating and speed networking?
4/24/2013 7:14:30 AM

Most of people have heard about speed dating but not everyone has heard about speed networking.And funnily enough, there’s not a lot of difference between the two - they both introduce you to potential partners: potential partners for life (or so I believe) or potential partners for business. The speed element is how quickly you make the connection. Will this person suit our life or suit our business? Both these decisions can be crucial to your future.

Leaving dating aside for the moment, networking is one of the most effective marketing tools for any individual, business or organisation looking to raise its profile, expand its client base, build business opportunities, engage with like-minded communities, enhance knowledge and expand your sphere of influence. It is a low-cost marketing method based on referrals and introductions, either by face to face methods or through electronic means such as phone, email or the web.

Most of us prefer to do business with people we like, know and trust. Business networking has the added benefit of recommendations, referrals and personal introductions providing us with that perfect opportunity to be introduced to a wider circle of people, to get to know them and grow to trust them. Business networking offers an alternative way to reach people who may be otherwise difficult to engage with using the more conventional marketing methods.

Speed networking takes it to the next level with a quick and efficient way to meet lots of potential customers or suppliers in a short space of time. Fast paced from the word go, speed networking is the only event where you pitch face-to-face to everyone taking part. You need an elevator pitch ready – that’s what you would say when you have just one minute to influence someone about your idea, business, plan or programme in an elevator moving between floors, as well as lots of business cards and a smile. Other rules that apply: make yourself valuable and memorable so people will want to make you part of their network; give before you take; and remember what your mother taught you as a child – make friends, play nice, tell the truth, stay clean and do your homework.

The Richmond & Twickenham groups of 4Networking, the largest business networking organisation with over 300 groups throughout the
UK, will be running 3 free speed networking sessions at the Richmond Business Expo on Friday 26 April 2013. Attendees will have the opportunity to meet up to 40 local businesses during each session to give and take for their business. It will be a fantastic opportunity to raise your profile and get your name and your brand out there for free. Register at www.richmondexpo.co.uk to take advantage of this fabulous opportunity or come and talk to us about it at the 4N stand on the day.

Running your business successfully
4/3/2013 2:29:09 PM


For anyone starting up a new business or thinking about how to set up their new business can be daunting. There are so many things to think about when all you want to do is get on and design your product or deliver your service.

However, for any new business to succeed it's important to plan, to make sure that you have your budget in place, know where your customers are going to come from, that you have the right marketing tools in place, that you have the right mindset to succeed and so it goes on. 

Information is key at this crucial stage but where do you find the information that you need at the right time? How much information do you need and how do you avoid information overload? Reading books and browsing the web are both fantastic sources of information on any possible topic related to running your business. Talking to family, friends and colleagues can also be a great resource.

The best source of information, however, in setting up and running your own business is from people who are already doing it for themselves. They have been there and done that and almost always are only too happy to share the experience they have had regardless of whether it is good or bad. Hearing about failure can often be better than just hearing about successes as you will learn very quickly what not to do.

There are many ways that you can tap into the experience of others. Perhaps you already know a lot of people who run their own business. You can join business networking groups and there are many that you can choose from; 4Networking is a good one, BNI, Fabulous Women, Athena, Biscotti or your local Chamber of Commerce - the choice is yours. You can also attend training courses and seminars both online and in person. All of these are great ways to help you build your business but there's one thing from all of them that is missing....it's joining all the elements of running your business together which prompted the idea of a one day conference on ‘Running your business successfully’.

Taking place on Friday 14 June 2013 in Teddington, the conference ‘Running your business successfully’ will cover every aspect of running your own business delivered by leading small business experts who will share their knowledge and experiences to make sure you take away the latest insights, the top tips and the right mindset to make your business not just good but great. Not only will you get the chance to hear the secrets of their success, you will also have the opportunity to network with other people in the same situation as you and share your experiences. It will be a fabulous opportunity to get your business moving in the right direction.

Click through to the conference programme and details of the presenters as well as the registration and payment process. 
For just £75 per person your business will soon be moving swiftly in the right direction.

2 items total